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Old 10-05-2011, 11:12 AM   #6
Joe Moore
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It has just as much to do with the retailers really. Some retailers were hesitant to give the line any decent shelf space. Some, like Target, still hasn't begun carrying them in stores. Not only that, this was an unproven toy line. Bandai didn't want to risk flooding the shelves with stuff, and then lose a heap of money on a toy line that could have potentially flopped. They needed to gauge the market and proceed from there.

It can take a year plus to design, test and manufacture toys. Even a rushed wave can take over 6 months to go from planning to production. Once they saw what the market could support, they knew what they could go ahead with. From my understanding, at SDCC, they told our site owner that since the initial toys sold so well, that it has given them a greater freedom for next years releases.
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