Integration

[Joe Moore]

Different shows have different needs. With Thundercats, I'm guessing, merchandising profits from toys and other licensed products were built into the production budget, especially considering the lengthy and costly process of wrestling the brand away from Rankin Bass. If the sales of toys and licensed products aren't producing enough revenue, that can result in the show being less profitable than they had planned and budgeted for.

WB thought they had an absolute slam dunk here with the adult fans and a "new" property for kids to be roped in. Unfortunately, neither wound up really being the case here for various reasons mentioned in numerous posts above.