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08-23-2011, 10:03 AM
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Joe Moore
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Join Date: Feb 2011
Posts: 1,655
From my understanding, there was some hesitation by retailers on carrying the lines. You're only go to see limited shelf space allocated to it. toys like Transformers, Marvel movies, etc. all have proven track records with the sales data to back them up, not to mention blockbuster movies that are currently in theaters.
And while fans are going "OMG Thundercats!", retailers are going "Cartoon Network toy line #68346". For retailers to truly take notice, this stuff is going to need to sell for an extended amount of time, across as many locations as possible. Retailer demand dictates toy production. If places like Toys "R" Us, Walmart and Target all starting selling out, then they're going to start bugging Bandai for more products. But, if in 3 months, the toys start to stagnate on shelves, then retailers will be looking to shuffle these off to the clearance section and look for something else to fill it's spot.
We've already seen everything coming out for the year. We likely won't see much, if anything new until Toy Fair in February.
Joe Moore
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