Integration

[Joe Moore]

It's completely unfair to compare this line to something like Transformers. Thundercats was never as popular a brand in the 80's, was off toy shelves for near 30 years, had no marketing, no movie, no tv show...Nothing until this new show came along. And while it is selling relatively well, it's going to be years (an take a monster hit movie) for it to drawing in the same type of cash as a brand like Transformers to justify the constant over saturation of the product with no down time.