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Old 02-20-2012, 02:11 PM   #7
Covenant
Thunder Kitty
Join Date: Aug 2011
Location: Clifton, NJ
Posts: 132
Customers come to NY Toy Fair from around the world but the major international retailers don't really bother with it anymore. It's mostly smaller Mom & Pop shops that attend. Hasbro and Mattel have their own buildings in downtown Manhattan and they have their own setups all year round. The time when customers came to Toy Fair to place their toy orders for the whole year are over. Toy companies now work directly with retailers to get the toys into the market all year round. I think the SDCC has stolen a lot of the Toy Fair's thunder so it may be possible to get some kind of announcement for new product then. Who knows?
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