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Old 11-13-2012, 02:58 PM   #32
Broken Beyond Repair
Join Date: May 2012
Location: In a state of Denial
Posts: 40
What was described above is called "Stunting". It is something typically done in the radio business when stations are changing format. In order to clear out the previous audience before the new format takes over, PDs (Program Directors) will make wild changes to the line up in hopes of clearing out the old listeners. In some cases stunting examples include going from an an all rap format to talk radio only for the station to finally flip to AC Top 40. It's also one of the reason why terrestrial radio is in the crapper. Maybe the PD at CN was formerly in the radio industry...
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