Integration

[Weapon XIX]

My only price gripe is the Thundertank. $30 for an incomplete vehicle is a bit much. I realize it's big and has lights and sound and the thunderlynx gimmick, but its still pretty pricey. I'd be more inclined at $20-$25.

And the kmart prices are great for 1/18th figures at $6.99, especially considering the fact that some retailers are going up from the standard $7.99 for a 4" figure and embracing prices over $8.50.

If anything is to blame I'd place it on Star Wars. Consider the vintage line - average standard price is $9.99 while the other figures are less. Eventually most of these will be available as Saga Legends figures for like $6.99. They aren't any more articulated or detailed than the Clone Wars stuff, but somehow they managed to get retailers to pay a premium for them and charge more. Making it ok to charge $10 for a 4" figure only drove retailers to up their prices on the "non-premium" stuff, which is why my Target has a dozen arctic Destros clogging pegs at $8.79 a pop.